Portfolio of the projects for the PRAXIS Summer Camp 2026

 

You can click on the header of the company and see the description of the offered projects. The number indicates the project number, which you can remember for the selection of your desired projects.

Marketing & Communication

Trade Marketing. Improving Beer Visibility in Retail. Objective: To systematically analyze trade marketing materials in retail and provide specific recommendations for action. 3 to 5 specific proposals for visibility in the brand segment

 We are still in the development phase and are currently developing a go-to-market strategy. Topics: Death as a taboo subject; how can this be addressed without encountering resistance? Tasks: Target audience analysis, channel prioritization, assets. The outcome should be a concrete strategic concept with an action plan.

Development of a digital loyalty program to replace physical stamp cards. The goal is to improve customer retention through digital stamps, rewards, promotional offers, and personalized customer engagement. In addition, customer data and behaviour should be analysed to optimize marketing activities and overall customer experience.

Development of a digital loyalty program to replace physical stamp cards. The goal is to improve customer retention through digital stamps, rewards, promotional offers, and personalized customer engagement. In addition, customer data and behaviour should be analysed to optimize marketing activities and overall customer experience.

 

Develop a membership experience for the first 30 to 60 days. Create an experience that fosters genuine engagement - not just participation, but an experience and a sense of connection. Perhaps a new community or peer-learning initiative, a new way for people to come together, combined with the use of AI.

 

Marketing concept for track and field athletes. Which channels (marketing, sales) employees can use to continue their work afterward. An image brochure or promotional video is an option, but not required. The goal is to increase visibility.

Strategy, Innovation & Technology Solutions

Reengineer portfolio operation model. Questions: How do we build an unbreakable safety gate that ignores ROI? How do we quantify value? They want a simulation (e.g. Scoring matrix) Give a roadmap to convince the directors

The Teamscape app, a collaboration and diagnostic tool designed to boost efficiency and resolve intercultural issues, is complete; however, marketing efforts are lacking, and there is a need to analyze target audiences and then effectively reach them.

Automation of HR Processes

Developing a Product Idea: Requirements:

  1. Made of plastic or a material that is considered waste or has not yet been used for this type of production,
  2. Can be manufactured using existing capacity,
  3. Production for the real market,
  4. Scalable and environmentally friendly innovation in the field of the circular economy

 

Creating Digital Target Audience Twins: How do you build a locally operated LLM that stores and uses all operational data in compliance with the GDPR? What does the system architecture look like to ultimately produce a fully functional LLM?

People & Organization Solutions

How can we foster greater personal responsibility and a solution-oriented mindset within the team and among employees?

Client onboarding process: Through which channels are we contacted? What information is needed right away? How are inquiries evaluated? Who is responsible for what, and who conducts initial and screening interviews? To date, everything has been done manually. Define roles, steps, and goals.

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