{"id":6492,"date":"2015-10-08T13:15:50","date_gmt":"2015-10-08T11:15:50","guid":{"rendered":"https:\/\/blogs.uni-bremen.de\/wissenswert\/?p=6492"},"modified":"2026-04-16T13:14:41","modified_gmt":"2026-04-16T11:14:41","slug":"neugestaltung-der-veranstaltung-innovationsmanagement","status":"publish","type":"post","link":"https:\/\/blogs.uni-bremen.de\/wissenswert\/archiv\/neugestaltung-der-veranstaltung-innovationsmanagement\/","title":{"rendered":"Ideen in Aktion: Neugestaltung der Veranstaltung \u201eInnovations\u00admanagement\u201c"},"content":{"rendered":"\n

von Martin G. M\u00f6hrle und Thomas Haubold<\/strong><\/p>\n\n\n\n

\n

Hinweis<\/strong>: Dies ist ein \u00e4lterer Artikel. Die Inhalte wurden nicht aktualisiert und nicht \u00fcberpr\u00fcft, daher k\u00f6nnen die Informationen veraltet sein.<\/p>\n\n\n\n

Der Artikel ist urspr\u00fcnglich in \u201eResonanz, das Magazin f\u00fcr Studium und Lehre an der Universit\u00e4t\u201c (2013 bis 2020) erschienen.<\/p>\n<\/div>\n\n\n\n

\"Autorenbild\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Autorenfotos \u2014 Bild: \u00a9\u00a0Martin G. M\u00f6hrle (IPMI), Thomas Haubold (IPMI)<\/figcaption><\/figure>\n\n\n\n

Die Bewegungsenergie des Abwassers insbesondere in hohen Geb\u00e4uden zu nutzen, um zus\u00e4tzliche Energie zu gewinnen oder die Motorleistung eines Fahrzeugs adaptiv zu drosseln, um das eigene Kind zum \u00f6kologischen und verantwortungsvollen Verkehrsteilnehmer zu erziehen, sind nur zwei von zahlreichen innovativen Ideen, die im Rahmen der diesj\u00e4hrigen Veranstaltung \u201eInnovationsmanagement\u201c von ca. 50 Studierendenteams erarbeitet wurden. Ausgehend von zwei Fragestellungen, die 2014 auf der amerikanischen Innovationsplattform Innocentive<\/em> als \u201eChallenges\u201c f\u00fcr Forschergruppen in aller Welt ver\u00f6ffentlicht wurden, entwickelten die Studierenden im Rahmen der Veranstaltung zahlreiche Ideen, die sie in mehreren Stufen, beginnend bei einem Ideensteckbrief, erg\u00e4nzt um Cross-Industrie-Potenziale sowie um marktorientierte Zielgruppen, schlie\u00dflich bewerten und analysieren mussten.<\/p>\n\n\n\n

Die Veranstaltung \u201eInnovationsmanagement\u201c wurde im Sommersemester 2015 in mehrfacher Weise neu gestaltet. Der Lernstoff wurde vorab in Form von Online-Videos aufgezeichnet und die Zeit der Veranstaltung (90 min) f\u00fcr die Durchf\u00fchrung von Fallstudien genutzt. Im Rahmen der Fallstudien wurde die erste Stufe eines kommerziellen Innovationsprozesses nachgebildet, welchen die Studierenden mit der Bearbeitung ausgew\u00e4hlter Themen praktisch umsetzten. Organisatorisch wurde dies durch die intensive Nutzung verschiedener Module der Lernplattform Stud.IP begleitet, die u. a. die Gruppenbildung, die Diskussion offener Fragen sowie das Heraufladen von Fallstudienl\u00f6sungen unterst\u00fctzen. Inhaltlich wurden die Studierenden durch den Einsatz der Dozenten in der Rolle von Moderatoren w\u00e4hrend der Bearbeitung unterst\u00fctzt. Die Evaluation der Veranstaltung zeigt einerseits hohe Zufriedenheit der Studierenden bez\u00fcglich des neuen praxisnahen Formates, andererseits besteht an einigen Stellen die M\u00f6glichkeit der Nachjustierung.<\/p>\n\n\n\n

\"Das\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Bild 1: Webpage der Veranstaltung \u201eInnovationsmanagement\u201c. Auf der rechten Seite findet sich die Navigationsleiste, mit der einzelne Kapitel und Episoden angesteuert werden k\u00f6nnen. Die Reiter (Tabulatoren) \u00fcber dem Video dienen der Binnennavigation innerhalb einer Episode, die aus drei kurzen Vortragselementen, ebenso vielen kleinen Quizzes sowie einem kurzen Element \u201eNachgefragt\u201c besteht. (Bild: \u00a9\u00a0Institut f\u00fcr Projektmanagement und Innovation (IPMI) \/ Universit\u00e4t Bremen)<\/figcaption><\/figure>\n\n\n\n

Die Veranstaltung \u201eInnovationsmanagement\u201c ist Teil des Curriculums in den Bachelor-Studieng\u00e4ngen Wirtschaftsingenieurwesen Produktionstechnik und Elektrotechnik\/Informationstechnik sowie in der Wirtschaftsinformatik. Insgesamt nehmen etwa 200 Studierende an der Veranstaltung teil und besuchen diese \u00fcberwiegend in ihrem vierten Studiensemester. Die Veranstaltung ist so konzipiert, dass einerseits betriebswirtschaftliche Kenntnisse aus den Bereichen Organisation, Marketing und Finanzwirtschaft vorausgesetzt werden und andererseits ingenieurwissenschaftliche Kenntnisse wie beispielsweise \u201eKonstruktionslehre\u201c und \u201eEntwurf elektronischer Systeme\u201c begleitend und komplement\u00e4r studiert werden k\u00f6nnen. In den vorherigen Jahren wurde die Veranstaltung als klassische Vorlesung mit Frontallehre angeboten, unterst\u00fctzt durch die Bereitstellung von Foliens\u00e4tzen \u00fcber Stud.IP sowie ein erg\u00e4nzend zu lesendes Lehrbuch.<\/p>\n\n\n\n

\"Das<\/a>
Bild 2: Abfolge von f\u00fcnf Fallstudien, mit denen die erste Stufe eines professionellen Innovationsprozesses abgebildet wird. (Bild: \u00a9 Institut f\u00fcr Projektmanagement und Innovation (IPMI) \/ Universit\u00e4t Bremen)<\/figcaption><\/figure>\n\n\n\n

Inspiriert durch die Erfahrungen mit der Online-Vorlesung \u201eProjektmanagement\u201c, die bereits seit drei Jahren erfolgreich angeboten wird, wurde die Veranstaltung Innovationsmanagement umgestaltet. Der Umgestaltung lagen insgesamt f\u00fcnf Prinzipien zugrunde:<\/p>\n\n\n\n

    \n
  • Den in der Veranstaltung zu vermittelnden Lernstoff wollten wir m\u00f6glichst vollst\u00e4ndig in Form von Online-Videos abbilden, um den Studierenden eine orts- und zeitunabh\u00e4ngige M\u00f6glichkeit des Lernens zu er\u00f6ffnen.<\/li>\n\n\n\n
  • Diese Videos wollten wir mit interaktiven Elementen versehen, um die Studierenden bei der Stange zu halten. Gew\u00e4hlt wurden hierf\u00fcr zum einen kleine Quizzes (Multiple-Choice-Abfragen zu der jeweils letzten Lerneinheit), zum anderen eine Rubrik \u201eNachgefragt\u201c, bei der eine Studierende Verst\u00e4ndnis- und weiterf\u00fchrende Fragen stellt, welche dann anschlie\u00dfend beantwortet werden. Bild 1 zeigt den Aufbau der Webpage, die vom ZMML der Universit\u00e4t Bremen speziell f\u00fcr diese Veranstaltung entwickelt wurde.<\/li>\n\n\n\n
  • In der Pr\u00e4senzzeit wollten wir anstelle der klassischen Vorlesung ein neues Format anbieten. In einer Sequenz von f\u00fcnf Fallstudien sollte die erste Stufe eines Innovationsprozesses nachgebildet werden, sodass die Studierenden in Erg\u00e4nzung des Lernstoffes praktische Erfahrungen im Umgang mit Neuerungen sammeln k\u00f6nnen. Dabei ging es ausgehend von einer ersten Ideensammlung darum, ausgew\u00e4hlte Ideen in Ideensteckbriefen weiter auszuarbeiten, das Potenzial der \u00dcbertragung von L\u00f6sungen aus anderen Branchen abzusch\u00e4tzen, die Markteinf\u00fchrung nach den Regeln des strategischen Marketings vorzubereiten und eine abschlie\u00dfende Bewertung vorzunehmen, auf deren Grundlage der Innovationsprozess anschlie\u00dfend weiter beschritten werden k\u00f6nnte. Bild 2 zeigt die entsprechende Abfolge der Fallstudien, Bild 3 eine Impression von der Bearbeitung. Zur Durchf\u00fchrung der Fallstudien wurden die Studierenden in zwei Hauptgruppen eingeteilt, weiterhin erfolgte eine Einteilung in Teams mit bis zu vier Studierenden, sodass die Fallstudien letztlich von ca. 50 Teams bearbeitet wurden.<\/li>\n\n\n\n
  • Bei alldem war zu ber\u00fccksichtigen, dass die Veranstaltung \u00fcber 200 Studierende umfasste. Um dies mit begrenzten Ressourcen betreuen und administrieren zu k\u00f6nnen, wollten wir zur Unterst\u00fctzung vorhandene Module der Lernplattform StudIP einsetzen. Im Besonderen halfen uns das Modul \u201eDoIT\u201c, welches das zeitgebundene Heraufladen und Strukturieren der Ergebnisse der Fallstudien erm\u00f6glicht, sowie das Modul \u201eForum\u201c, das die Diskussion mit den Studierenden und auch deren Diskussion untereinander unterst\u00fctzt.<\/li>\n\n\n\n
  • In Erg\u00e4nzung der praxisnahen Fallstudien sollte das klassische Studieren<\/em> nicht zu kurz kommen. So blieb das Studium eines umfangreichen Lehrbuches Teil des Veranstaltungskonzeptes.<\/li>\n<\/ul>\n\n\n\n

    Im Laufe des Sommersemesters 2015 wurde die Veranstaltung evaluiert. Es beteiligte sich mehr als ein Viertel der Studierenden daran, viele Studierende kommentierten verschiedene Aspekte der Veranstaltung. Auch wenn als Gesamtnote nur eine \u201egut minus\u201c herauskam, stimmen die Ergebnisse hoffnungsvoll. So kritisierten die Studierenden vor allem drei Punkte, n\u00e4mlich (i) die Verpflichtung, begleitend zu den Online-Videos ein Lehrbuch lesen zu sollen, (ii) den Arbeitsaufwand, den einige als zu hoch empfanden, sowie (iii) die Abstimmung zwischen den Online-Videos und den Fallstudien. Hingegen wurden die Kernpunkte des neuen Konzepts in vielen F\u00e4llen gelobt. Einige Originalstimmen: \u201eVorlesungen als mobile Lecture sind sehr gut\u201c, \u201eGruppenarbeit bringt einen auch pers\u00f6nlich weiter\u201c, \u201eDurch die Fallstudien endlich mal Praxis im Studium\u201c, \u201eNachgefragt und die Quizzes: Sehr gut\u201c, \u201eKein Frontalunterricht!\u201c und \u2013 was uns besonders motiviert \u2013 \u201eWeiter so!\u201c Diese Ergebnisse werden wir f\u00fcr das kommende Angebot der Veranstaltung \u201cInnovationsmanagement\u201c auswerten und an verschiedenen Stellen umsetzen.<\/p>\n\n\n\n

    \"Das\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
    Bild 3: Impression aus der Bearbeitung einer Fallstudie. (Bild: \u00a9 Institut f\u00fcr Projektmanagement und Innovation (IPMI) \/ Universit\u00e4t Bremen)<\/figcaption><\/figure>\n\n\n\n

    Als Res\u00fcmee des ersten Durchlaufes m\u00f6chten wir vier Punkte herausstellen. Erstens konnten wir mit \u00fcber 200 Studierenden Fallstudien bearbeiten. Der kreative Output ist beeindruckend! Zweitens erwiesen sich StudIP und die damit verbundenen Module (Forum, Gruppeneinteilung, DoIT etc.) als tragf\u00e4hige IT-Werkzeuge (von serverbedingten Startschwierigkeiten abgesehen). Drittens ist das Lernen mit Online-Videos selektiv, die Nutzungsintensit\u00e4t nimmt mit zunehmendem Fortschritt der Veranstaltung ab. Wir vermuten als Ursache daf\u00fcr einen Lerneffekt: ab einer gewissen Referentenkenntnis reicht den Studierenden auch das Durcharbeiten der Folien. Viertens \u00e4ndert sich f\u00fcr die Veranstalter der Aufwand gegen\u00fcber einer herk\u00f6mmlichen Vorlesung strukturell, aber nicht in der H\u00f6he, von der Vorbereitung und Aufzeichnung der Online-Videos einmal abgesehen.<\/p>\n\n\n\n

    Insgesamt sehen wir die Veranstaltung \u201eInnovationsmanagement\u201c als ein Beispiel f\u00fcr medial mehrfach unterst\u00fctzte Hochschullehre, die ein Massenpublikum erreichen will und die M\u00f6glichkeiten der heutigen Zeit nutzt. Sie kann als Beispiel f\u00fcr andere Lehrveranstaltungen gelten, ist aber sicher nicht die universelle L\u00f6sung. Auf jeden Fall kann sie \u2013 als Element einer vielf\u00e4ltigen Lehrveranstaltungslandschaft, zu der beispielsweise auch diskussionsorientierte Kleingruppenveranstaltungen und klassische Vorlesungen geh\u00f6ren \u2013 einen Beitrag f\u00fcr ein attraktiveres Studium leisten.<\/p>\n\n\n\n

    Das IPMI dankt dem ZMML f\u00fcr das professionelle Aufnehmen der Videos, die Gestaltung der Homepage und die stets hilfreich didaktische Begleitung.<\/p>\n\n\n\n

    \u00dcber die Autoren<\/strong><\/h2>\n\n\n\n

    Martin G. M\u00f6hrle<\/em> ist Direktor des Instituts f\u00fcr Projektmanagement und Innovation (IPMI) an der Universit\u00e4t Bremen und leitet hier seit 2001 den Lehrstuhl f\u00fcr Innovation und Kompetenztransfer.<\/p>\n\n\n\n

    Thomas Haubold<\/em> ist wissenschaftlicher Mitarbeiter am Institut f\u00fcr Projektmanagement und Innovation (IPMI) an der Universit\u00e4t Bremen.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Martin G. M\u00f6hrle und Thomas Haubold zeigen, wie die Lehrveranstaltung \u201eInnovationsmanagement\u201c durch Online-Videos und praxisnahe Fallstudien neu gestaltet wurde, um Studierenden innovative Kompetenzen und anwendungsorientiertes Lernen zu 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