{"id":301,"date":"2021-06-04T10:45:52","date_gmt":"2021-06-04T08:45:52","guid":{"rendered":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/?page_id=301"},"modified":"2025-07-20T21:02:19","modified_gmt":"2025-07-20T19:02:19","slug":"projects-2021","status":"publish","type":"page","link":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/projects-2022\/projects-2021\/","title":{"rendered":"Projects 2021"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_accordion et_pb_accordion_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_0  et_pb_toggle_open\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">Click on the titles to check last year&#039;s projects and participating companies<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_1  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Artificial Intelligence&#093; Chatbot &amp; Marketing strategy<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ai.uni-bremen.de\/lib\/tpl\/agkitpl\/images\/ai_logo.png\" width=\"172\" height=\"70\" \/><\/p>\n<p>PROJECT 01: Chatbot for AI Center Bremen<br \/>Development of a chatbot that can provide information about the AI strategy of the state of Bremen.<\/p>\n<p>PROJECT 02: Marketing strategy for a research and technology transfer organisation<br \/>Bremen is home to many renowned research organisations and centers of excellence. Develop a marketing strategy for these research and technology transfer organisations to highlight their expertise. Evaluate ideas how these organisations can share marketing resources and still highlight their unique research expertise.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_2  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Corinna Karmelita&#093; Instagram account<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo_Karmelita_Name_2210-768x883.jpg\" width=\"147\" height=\"169\" \/><\/p>\n<p>Get more social media presence by creating an Instagram account, inform about service offer and promotions. Generate traffic and a wider reach.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_3  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;denkbar&#093; Flood Protection - Dialog-oriented information portal<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-307 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/DENKBAR_Logo_Pantone-300x92.jpg\" alt=\"\" width=\"163\" height=\"50\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>The dikes on the city of Bremen stretch no longer the protection requirements and will have to be renewed in the long term. The project includes the bank in the city quartier \u201cNeustadt\u201d. The necessary reconstruction opens up the possibility of redesigning the Weser bank at this point<\/span><span>. Therefore a dialog\u2010information portal should be developed to bring suggestions and ideas together.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_4  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;die Sparkasse Bremen&#093; Digital onboarding of new employees + Digital recruiting process &amp; AI<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span><strong><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-330 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo_Spk_zentriert_neg_roterHG_800px-300x300.jpg\" alt=\"\" width=\"119\" height=\"119\" \/><\/strong><\/span><\/p>\n<p><span><strong>PROJECT 05: Digital onboarding of new employees<\/strong><\/span><\/p>\n<p><span>Digital onboarding even before the first working day of new employees. The project aims to work out what is important in onboarding, what content must be included and how it can best be implemented. Does it make sense to include VR? For example, so that new employees can get to know the premises in advance?<\/span><\/p>\n<p><span><strong>PROJECT 06: Digital recruiting process &amp; AI<br \/><\/strong><\/span><span>How can the current recruiting process be modernized? Market analysis and comparison among the providers of recruiting platforms and examination of a possible use of AI. The goal of this analysis is to find the top 3 solutions.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_5  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;DSAA&#093; Linked In for the DSAA e.V.<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-474\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/images.png\" alt=\"\" width=\"249\" height=\"86\" \/><\/p>\n<p>The Digital Skills Accelerator Africa (DSAA) e.V. is a non-profit association based in Cologne. Founded by digital companies with the aim of creating employment on the African continent, the members conduct training programs in the partner countries Rwanda, Ghana, Senegal and Morocco in order to offer successful graduates a job afterwards. The project aims to find out how the presence of DSAA e.V. on LinkedIn can be further optimized and which additional tools the association could use on the platform to reach its target groups. In addition, the association is toying with the idea of using another channel \u2013 Instagram or Twitter for example. Therefore, an analysis is needed to determine which of the two channels could better contribute to the achievement of the association\u2019s goals, and a corresponding concept should be developed.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_6  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;HEC IT-Engineering&#093; Concept and strategy for socialising in the virtual office<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-311 alignleft\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/HEC_RGB-300x133.png\" alt=\"\" width=\"189\" height=\"84\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The pandemic has accelerated the devlopment of the home office. However these is a great need to develop strategies for socialising in the virtual workplace. The aim is to create a concept and a strategy for socialising in the virtual office, including dimensions such as digital tools, interaction formats and psychological aspects.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_7  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Hochschulkompass&#093; Higher education and study information portal \u201cHochschulkompass\u201d<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/logovectorseek.com\/wp-content\/uploads\/2020\/07\/hochschulkompass-logo-vector.png\" alt=\"Hochschulkompass Logo Vector - (.SVG + .PNG) - LogoVectorSeek.Com\" width=\"182\" height=\"101\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The Higher Education Compass is an information portal of the German Rectors\u2019 Conference (HRK) in which state and state\u2010recognised German higher education institutions publish information about their study and doctoral opportunities. All information in the Higher Education Compass is authorised by the higher education institutions and is updated by staff at the higher education institutions. The main aim of the project is to find out how to reach the main target group of prospective students even better and provide them with support in their orientation and choice of studies.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_8  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;HOODTRAINING&#093; Project-management tool to plan hoodtraining calisthenic parcs, analysing the process model and requirements<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.dcs-verband.de\/wp-content\/uploads\/2020\/10\/hoodtraining-logo-edited.png\" alt=\"Hood Training wird 8. f\u00f6rderndes Mitglied \u2013 DCSV\" width=\"130\" height=\"98\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>Designing a project management tool to plan hoodtraining calisthenic parcs.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_9  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;IGB&#093; Marketing concept for the Health Campus Bremen<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-455\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/igb-300x111.png\" alt=\"\" width=\"300\" height=\"111\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>The Integrated Health Campus Bremen was launched on February 1, 2021, but is still under construction. Its goal is to bring the topic of health, a megatrend, to the top of the agenda for the state of Bremen in terms of location policy. It sees itself as a strategic bracket for four clusters that have an affinity with health (and care): Health science and research, health economy, health and care relevant technical schools and the care settings themselves. A corresponding marketing strategy would have to be set up and developed to make the project visible.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_10  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Laureus Sport for Good&#093; Designing an analytical framework to benchmark direct vs indirect investment strategies in social projects and startups<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.laureus.de\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-05-171124.png\" alt=\"Laureus Sport for Good Stiftung\" width=\"188\" height=\"116\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>The Laureus Sport for Good Foundation support social projects and startups in sports. The aim is to develop an analytical framework to evaluate investment strategies in social projects and startups. The framework will help to benchmark investments received directly by the projects \/startups vs (indirect) donations by philanthropic organisations (e.g. the Laureus Foundation).<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_11  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Logipack&#093; Digitization of goods movements<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-318 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Firmenlogo-LOGIPACK.jpg\" alt=\"\" width=\"186\" height=\"35\" \/><\/p>\n<p><span>A wide variety of industrial trucks\/forklifts are used for physical goods movements. Due to special requirements of the beverage industry as well as local conditions at our sites, all physical goods movements have so far been noted on handwritten receipts. <\/span><span>Goal: Elaboration, cost\/benefit analysis, documentation of TOP 3 solutions for the operational process (digitization \u201chand slips\u201d) as well as automated goods movement booking in SAP ERP R\/3.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_12  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Seestadt Bremerhaven&#093; Landing page for the city Bremerhaven to inform in different languages about the contemporary situation<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo-Stadt-zweizeilig-300x81.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>New citizens of Bremerhaven should quickly feel comfortable and integrated in Bremerhaven. Especially citizens who do not yet have sufficient knowledge of German to be able to read German language information brochures about the city of Bremerhaven should be given an opportunity to obtain the most important information about the city of Bremerhaven even without sufficient knowledge of German. For this purpose, a landing page (website) of the city of Bremerhaven should be created as a platform in different different languages.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_13  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Ministry of Economic Affairs, Labour and Europe&#093; Marketing and branding strategy to strengthen the local job market<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcRCnBv8X6VIwLXLKlctU2OUNFz95jxHoI5BzbAGor5T-TyPB2WPAHgfVgrhUc6NTXb6zQ&amp;usqp=CAU\" alt=\"Connecting Space Regions - Contact\" width=\"220\" height=\"47\" \/><\/p>\n<p><span>Developing a marketing and branding strategy to keep students and research <\/span><span>in Bremen. Analysing the local job market, evaluate ideas how local <\/span><span>organisation can join forces to match students and young professionals with <\/span><span>employers.<\/span><\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_14  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;mono urbano&#093; Low-budget marketing plan for skateboard bagpack<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-329 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/mono-urbano-logo-300x300.jpg\" alt=\"\" width=\"113\" height=\"113\" \/><\/p>\n<p><span>Mono urbano is an award\u2010winning startup idea from former Students of the Bremen University. The project is to develop a low\u2010budget marketing plan for a skateboard backpack. The plan addresses the time after the crowdfunding campaign. This includes market research (target group definition, market volume, \u2026) for the designated US market.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_15  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;MS Concepts&#093; New modern internet presence of the tax firm<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-361 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/logo.png\" alt=\"\" width=\"129\" height=\"82\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>MS Concepts is a tax consulting company in Bremen. The company combines competences from the practice and theory of auditing, tax consulting and management consulting. Founded in 2017 by managing director Mariya Staykova, the company aims to give a face to new demands of modern times.<\/span><br \/><span>To this end, this project aims to develop a modern internet presence and innovative presentation of today\u2019s tax consulting firm against the backdrop of digitalisation and market consolidation of the profession.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_16  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;neusta aerospace&#093; Responsive website for employee time tracking<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/neusta-aerospace_RGB-300x127.png\" \/><\/span><\/p>\n<p><span>Employee time tracking is currently done via an Excel spreadsheet. As part of the project, a responsive website is to be developed which employees can use to record their times and expenses.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_17  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Streaming Arts&#093; Market analysis and marketing concept for app for collaborative rehearsal and performance<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span>Undertaking a market analysis and, if it is considered necessary, redesign of high\u2010quality digital applications for collaborative rehearsal and performance of actors, musicians and other cultural workers via the Internet in real time, where the participants are physically located in different places, including a marketing concept for the service.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_18  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;swb&#093; Marketing campaign for technical apprenticeships in Bremerhaven<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo.jpg\" \/><\/span><\/p>\n<p><span>Within this project, a concrete target group analysis will be carried out, previous target groups will be reviewed and, if necessary, target groups that do not yet exist will be highlighted. In addition, topics such as target schools or the special nature of Bremerhaven as a location will be addressed. As a result of the project should be a draft marketing concept including a plan of activities, which includes recommendations for measures in terms of time and content.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_19  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Unicade Music&#093; PR concept for a new business field: webinar for the music sector<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/UnicadeMusic_12x12_300dpi-300x300.jpeg\" \/><\/span><\/p>\n<p><span>UNICADE MUSIC is active in the fields of music production, music publishing and artist management. The company was founded by music producer and composer Goar B, who has won over 70 gold and platinum awards in 40 countries, as well as numerous title placements in film music and advertising. GOAR B is a musician, composer and music producer. In the first project of the company an Online PR concept including target groups and USP definition should be developed for a new business field of the company : webinars for the music sector.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_20  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;Visionskultur&#093; Digital platform to match supply and demand for startup needs<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span style=\"color: #000000\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo_03-300x300.jpg\" width=\"210\" height=\"210\" \/><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\">Startups and the creative community have man needs and support request <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\">when starting their activities. Conceptualise a digital matching platform that <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\">matches the needs from the creative and startup scene with the knowledge <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\">from experts. One idea is to use a ticket system platform to request with <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif\">offers.<\/span><\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_21  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;vomh\u00f6rensehen&#093; Social Media Strategy<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\"><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/LogoKompass.gross_.4c_transparaent2-300x77.png\" \/><\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">vomh\u00f6rensehen is a media agency for social issues, committed to inspiring people. At the interface of new media and educational and social issues, the vomh\u00f6rensehen team implements various projects with a participatory character. The agency develops workshops, events and media formats. In this project, a social media strategy should be designed based on a new website.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_22  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;We4IT&#093; Marketing strategy to optimize a sales funnel<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\"><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/We4IT-Logo-Coloured-Light-Backgrounds-Big-300x87.png\" \/><\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">Establishment or optimization of a sales funnel for a product (selection still pending). The project will be about an analysis of the current situation, competitive analysis and subsequent conception of the strategy.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_toggle et_pb_module et_d4_element et_pb_accordion_item et_pb_accordion_item_23  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"et_pb_toggle_title\">&#091;cewe&#093; Harry Potter effect - AR photo book<\/h2>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\"><img decoding=\"async\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/cewe.png\" \/><\/span><\/p>\n<p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;color: #000000\">In this project, a photo book is to be developed that offers the possibility of creating moving images, so-called magical photos, for individual photos, as in the newspaper in the Harry Potter films. The photos are to come to life through a smartphone camera with augmented reality. For this purpose, an app is to be developed that recognises QR-codes on photos and places an associated gif or video within the photo frame on the book page and plays it.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span style=\"color: #000000\">Partners and Supporters 2025<\/span><\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2  et_pb_css_mix_blend_mode et_pb_fullwidth_section et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_fullwidth_image et_pb_fullwidth_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"640\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/PartnerAndSupporterPSC2025-1.png\" alt=\"\" title=\"PartnerAndSupporterPSC2025\" srcset=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/PartnerAndSupporterPSC2025-1.png 2560w, https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/PartnerAndSupporterPSC2025-1-1280x320.png 1280w, https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/PartnerAndSupporterPSC2025-1-980x245.png 980w, https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/PartnerAndSupporterPSC2025-1-480x120.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-3086\" \/>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12458,"featured_media":0,"parent":956,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_et_pb_use_builder":"on","_et_pb_old_content":"<p>\u00a0<\/p><table style=\"border-collapse: collapse; width: 100%; height: 1518px;\"><tbody><tr style=\"height: 229px;\"><td style=\"width: 20.7904%; height: 229px;\"><span style=\"color: #000000;\"><img class=\"aligncenter\" src=\"https:\/\/ai.uni-bremen.de\/lib\/tpl\/agkitpl\/images\/ai_logo.png\" width=\"172\" height=\"70\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 229px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 229px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 01: Chatbot for AI Center Bremen<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Development of a chatbot that can provide information about the AI strategy of the state of Bremen.<\/span><\/p><p>\u00a0<\/p><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 02:\u00a0 Marketing strategy for a research and technology transfer organisation<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">Bremen is home to many renowned research organisations and centers of <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">excellence. Develop a marketing strategy for these research and technology <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">transfer organisations to highlight their expertise. Evaluate ideas how these <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">organisations can share marketing resources and still highlight their unique <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">research expertise.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 122px;\"><td style=\"width: 20.7904%; text-align: center; height: 122px;\"><span style=\"color: #000000;\"><img class=\"alignnone wp-image-472\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo_Karmelita_Name_2210-261x300.jpg\" alt=\"\" width=\"146\" height=\"167\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 122px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 122px;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 03: Instagram account<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Get more social media presence by creating an Instagram account, inform about service offer and promotions. Generate traffic and a wider reach.<\/span><\/p><\/td><\/tr><tr style=\"height: 172px;\"><td style=\"width: 20.7904%; height: 172px;\"><span style=\"color: #000000;\"><img class=\" wp-image-307 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/DENKBAR_Logo_Pantone-300x92.jpg\" alt=\"\" width=\"163\" height=\"50\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 172px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 172px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 04: Flood Protection \u2010 Dialog\u2010oriented information portal<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">The dikes on the city of Bremen stretch no longer the protection requirements and will have to be renewed in the long term. The project includes the bank in the city quartier \"Neustadt\". The necessary reconstruction opens up the possibility of redesigning the Weser bank at this point<\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">. Therefore a dialog\u2010information portal should be developed to bring suggestions and ideas together.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 279px;\"><td style=\"width: 20.7904%; height: 279px;\"><span style=\"color: #000000;\"><img class=\"wp-image-330 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo_Spk_zentriert_neg_roterHG_800px-300x300.jpg\" alt=\"\" width=\"119\" height=\"119\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 279px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 279px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 05: Digital onboarding of new employees<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Digital onboarding even before the first working day of new employees. The project aims to work out what is important in onboarding, what content must be included and how it can best be implemented. Does it make sense to include VR? For example, so that new employees can get to know the premises in advance?<\/span><\/p><p>\u00a0<\/p><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 06: Digital recruiting process & AI<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">How can the current recruiting process be modernized? Market analysis and comparison among the providers of recruiting platforms and examination of a possible use of AI. The goal of this analysis is to find the top 3 solutions.<\/span><\/p><\/td><\/tr><tr style=\"height: 249px;\"><td style=\"width: 20.7904%; height: 249px;\"><span style=\"color: #000000;\"><img class=\"alignnone size-full wp-image-474\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/images.png\" alt=\"\" width=\"249\" height=\"86\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 249px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 249px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 10: Linked In for the DSAA e.V.<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">The Digital Skills Accelerator Africa (DSAA) e.V. is a non-profit association based <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">in Cologne. Founded by digital companies with the aim of creating employment <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">on the African continent, the members conduct training programs in the partner <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">countries Rwanda, Ghana, Senegal and Morocco in order to offer successful <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">graduates a job afterwards. The project aims to find out how the presence of <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">DSAA e.V. on LinkedIn can be further optimized and which additional tools the <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">association could use on the platform to reach its target groups. In addition, the <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">association is toying with the idea of using another channel - Instagram or <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">Twitter for example. Therefore, an analysis is needed to determine which of the <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">two channels could better contribute to the achievement of the association's <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">goals, and a corresponding concept should be developed.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-311 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/HEC_RGB-300x133.png\" alt=\"\" width=\"189\" height=\"84\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px; text-align: justify;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 11: Concept and strategy for socialising in the virtual office<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">The pandemic has accelerated the devlopment of the home office. However <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">these is a great need to develop strategies for socialising in the virtual <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">workplace. The aim is to create a concept and a strategy for socialising in the <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">virtual office, including dimensions such as digital tools, interaction formats <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">and psychological aspects.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\"aligncenter\" src=\"https:\/\/logovectorseek.com\/wp-content\/uploads\/2020\/07\/hochschulkompass-logo-vector.png\" alt=\"Hochschulkompass Logo Vector - (.SVG + .PNG) - LogoVectorSeek.Com\" width=\"182\" height=\"101\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 12: Higher education and study information portal \"Hochschulkompass\"<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">The Higher Education Compass is an information portal of the German Rectors' Conference (HRK) in which state and state\u2010recognised German higher education institutions publish information about their study and doctoral opportunities. All information in the Higher Education Compass is authorised by the higher education institutions and is updated by staff at the higher education institutions. The main aim of the project is to find out how to reach the main target group of prospective students even better and provide them with support in their orientation and choice of studies.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\"aligncenter\" src=\"https:\/\/www.dcs-verband.de\/wp-content\/uploads\/2020\/10\/hoodtraining-logo-edited.png\" alt=\"Hood Training wird 8. f\u00f6rderndes Mitglied \u2013 DCSV\" width=\"130\" height=\"98\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px;\"><p style=\"text-align: left;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 13: Project\u2010management tool to plan hoodtraining calisthenic parcs, analysing the process model and requirements<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Designing a project\u2010management tool to plan hoodtraining calisthenic parcs.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px; text-align: center;\"><p style=\"text-align: left;\"><span style=\"color: #000000;\"><img class=\"alignnone size-medium wp-image-455\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/igb-300x111.png\" alt=\"\" width=\"300\" height=\"111\" \/><\/span><\/p><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 18: Marketing concept for the Health Campus Bremen<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">The Integrated Health Campus Bremen was launched on February 1, 2021, but is still under construction. Its goal is to bring the topic of health, a megatrend, to the top of the agenda for the state of Bremen in terms of location policy. It sees itself as a strategic bracket for four clusters that have an affinity with health (and care): Health science and research, health economy, health and care relevant technical schools and the care settings themselves. A corresponding marketing strategy would have to be set up and developed to make the project visible.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\"aligncenter\" src=\"https:\/\/www.laureus.de\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-05-171124.png\" alt=\"Laureus Sport for Good Stiftung\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 20: Designing an analytical framework to benchmark direct vs indirect investment strategies in social projects and startups<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">The Laureus Sport for Good Foundation support social projects and startups in sports. The aim is to develop an analytical framework to evaluate investment strategies in social projects and startups. The framework will help to benchmark investments received directly by the projects \/startups vs (indirect) donations by philanthropic organisations (e.g. the Laureus Foundation).<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-318 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Firmenlogo-LOGIPACK.jpg\" alt=\"\" width=\"186\" height=\"35\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 21: Digitization of goods movements<\/span><\/strong><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">A wide variety of industrial trucks\/forklifts are used for physical goods movements. Due to special requirements of the beverage industry as well as local conditions at our sites, all physical goods movements have so far been noted on handwritten receipts. <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">Goal: Elaboration, cost\/benefit analysis, documentation of TOP 3 solutions for the operational process (digitization \"hand slips\") as well as automated goods movement booking in SAP ERP R\/3.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-317 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo-Stadt-zweizeilig-300x81.jpg\" alt=\"\" width=\"197\" height=\"53\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 22: Landing page (website) for the city Bremerhaven to inform in different languages about the contemporary situation<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">New citizens of Bremerhaven should quickly feel comfortable and integrated in Bremerhaven. Especially citizens who do not yet have sufficient knowledge of German to be able to read German\u2010language information brochures about the city of Bremerhaven should be given an opportunity to obtain the most important information about the city of Bremerhaven even without sufficient knowledge of German. For this purpose, a landingspage (website) of the city of Bremerhaven should be created as a platform in different different languages.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\"aligncenter\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcRCnBv8X6VIwLXLKlctU2OUNFz95jxHoI5BzbAGor5T-TyPB2WPAHgfVgrhUc6NTXb6zQ&usqp=CAU\" alt=\"Connecting Space Regions - Contact\" width=\"220\" height=\"47\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 23: Marketing and branding strategy to strengthen the local job market<\/span><\/strong><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">Developing a marketing and branding strategy to keep students and research <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">in Bremen. Analysing the local job market, evaluate ideas how local <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">organisation can join forces to match students and young professionals with <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">employers.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\"wp-image-329 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/mono-urbano-logo-300x300.jpg\" alt=\"\" width=\"113\" height=\"113\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 24: Low\u2010budget marketing plan for skateboard bagpack.<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Mono urbano is an award\u2010winning startup idea from former Students of the Bremen University. The project is to develop a low\u2010budget marketing plan for a skateboard backpack. The plan addresses the time after the crowdfunding campaign. This includes market research (target group definition, market volume, ...) for the designated US market.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-361 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/logo.png\" alt=\"\" width=\"129\" height=\"82\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 25: New modern internet presence of the tax firm<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">MS Concepts is a tax consulting company in Bremen. The company combines competences from the practice and theory of auditing, tax consulting and management consulting. Founded in 2017 by managing director Mariya Staykova, the company aims to give a face to new demands of modern times.<\/span><br \/><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">To this end, this project aims to develop a modern internet presence and innovative presentation of today's tax consulting firm against the backdrop of digitalisation and market consolidation of the profession.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-328 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/neusta-aerospace_RGB-300x127.png\" alt=\"\" width=\"189\" height=\"80\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 26: Responsive website for employee time tracking<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Employee time tracking is currently done via an Excel spreadsheet. As part of the project, a responsive website is to be developed which employees can use to record their times and expenses.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px; text-align: center;\"><span style=\"font-size: 14pt; color: #000000;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">Streaming Arts<\/span><\/strong><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 30: Market analysis and marketing concept for high\u2010quality digital application for collaborative rehearsal and performance<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Undertaking a market analysis and, if it is considered necessary, redesign of high\u2010quality digital applications for collaborative rehearsal and performance of actors, musicians and other cultural workers via the Internet in real time, where the participants are physically located in different places, including a marketing concept for the service. <\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\"wp-image-360 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo.jpg\" alt=\"\" width=\"175\" height=\"75\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 31: Marketing campaign for technical apprenticeships at the Bremerhaven location<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Within this project, a concrete target group analysis will be carried out, previous target groups will be reviewed and, if necessary, target groups that do not yet exist will be highlighted. In addition, topics such as target schools or the special nature of Bremerhaven as a location will be addressed. As a result of the project should be a draft marketing concept including a plan of activities, which includes recommendations for measures in terms of time and content.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-359 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/UnicadeMusic_12x12_300dpi-300x300.jpeg\" alt=\"\" width=\"184\" height=\"183\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\"><b><span lang=\"EN-US\">Project 33: PR concept for a new business field: webinar for the music sector<\/span><\/b><\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">UNICADE MUSIC is active in the fields of music production, music publishing and artist management. The company was founded by music producer and composer Goar B, who has won over 70 gold and platinum awards in 40 countries, as well as numerous title placements in film music and advertising. GOAR B is a musician, composer and music producer. In the first project of the company an Online PR concept including target groups and USP definition should be developed for a new business field of the company : webinars for the music sector.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-358 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/Logo_03-300x300.jpg\" alt=\"\" width=\"128\" height=\"129\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px;\"><p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 34: Digital platform to match supply and demand for startup needs<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">Startups and the creative community have man needs and support request <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">when starting their activities. Conceptualise a digital matching platform that <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">matches the needs from the creative and startup scene with the knowledge <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">from experts. One idea is to use a ticket system platform to request with <\/span><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">offers.<\/span><\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-357 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/LogoKompass.gross_.4c_transparaent2-300x77.png\" alt=\"\" width=\"160\" height=\"41\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 36: Social Media Strategy<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">vomh\u00f6rensehen is a media agency for social issues, committed to inspiring people. At the interface of new media and educational and social issues, the vomh\u00f6rensehen team implements various projects with a participatory character. The agency develops workshops, events and media formats. In this project, a social media strategy should be designed based on a new website.<\/span><\/p><\/td><\/tr><tr style=\"height: 24px;\"><td style=\"width: 20.7904%; height: 24px;\"><span style=\"color: #000000;\"><img class=\" wp-image-356 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/We4IT-Logo-Coloured-Light-Backgrounds-Big-300x87.png\" alt=\"\" width=\"140\" height=\"40\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 24px;\">\u00a0<\/td><td style=\"width: 77.7491%; height: 24px; text-align: justify;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 37: Marketing strategy to optimize a sales funnel<\/span><\/strong><\/span><\/p><p><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">Establishment or optimization of a sales funnel for a product (selection still pending). The project will be about an analysis of the current situation, competitive analysis and subsequent conception of the strategy.<\/span><\/p><\/td><\/tr><tr style=\"height: 59px;\"><td style=\"width: 20.7904%; height: 59px;\"><span style=\"color: #000000;\"><img class=\" wp-image-463 aligncenter\" src=\"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/files\/cewe.png\" alt=\"\" width=\"139\" height=\"58\" \/><\/span><\/td><td style=\"width: 1.46044%; height: 59px;\">\u00a0<\/td><td style=\"width: 77.7491%;\"><p><span style=\"color: #000000; font-size: 14pt;\"><strong><span style=\"font-family: 'trebuchet ms', geneva, sans-serif;\">PROJECT 38: Harry Potter effect - AR photo book<\/span><\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva, sans-serif; color: #000000;\">In this project, a photo book is to be developed that offers the possibility of creating moving images, so-called magical photos, for individual photos, as in the newspaper in the Harry Potter films. The photos are to come to life through a smartphone camera with augmented reality. For this purpose, an app is to be developed that recognises QR-codes on photos and places an associated gif or video within the photo frame on the book page and plays it.<\/span><\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-301","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/pages\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/users\/12458"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":11,"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/pages\/301\/revisions"}],"predecessor-version":[{"id":3093,"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/pages\/301\/revisions\/3093"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/pages\/956"}],"wp:attachment":[{"href":"https:\/\/blogs.uni-bremen.de\/praxissummercamp\/wp-json\/wp\/v2\/media?parent=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}